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There is no (social) business without customers
Last week I met with executives from large traditional manufacturing firms. They asked me what the ideas of social business might mean for them. What kind of changes might be ahead? There is a saying...
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The first foundation of social business: private broadcasting
Two distinct modes of communication have emerged and spread since the invention of the telegraph. The first mode was private point-to-point communication that was meant to connect individuals. The...
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